I just read two different lawyers suggesting that Wikipeida might be a good place to get new clients…

So… Because it might be good marketing, we’re supposed to ignore Wikipedia standards about self-promotion, advertising, original research, notability, and autobiography. It even breaks the Ignore All Rules rule, since a shameless advertisement (no.. I know… not an advertisement, just a “profile”) cannot possibly contribute to the quality of the encyclopedia.

And.. just in case all those individual guidelines don’t gel together to help you realize that Wikipedia doesn’t like you writing articles about yourself, there is even a page called, “List of bad article ideas.”
Guess what item number one was?

1. Yourself or your organization – including a band of which you are a member or employee, even if either is notable! See Wikipedia:Conflict of interest.

I used to work in direct sales (in Financial Services). One of the last managerial abuses I was subject to before telling them I had started my own firm was a reminder of 10-3-1. That is, ten appointments equals three opportunities, equals one sale.

That awful feeling you get in your stomach when you start treating people like numbers… there’s a reason for that. Pay attention to it.

I had breakfast this morning with an attorney who told me that she went to a workshop recently on Social Media. And she said it made her head spin…. There’s too much to do, too many different sites to keep track of, and blogs to write, and twitters to tweet out to. “How do I [...]