The most important brand strategy is consistency. Fonts, colors, style, appearance… even clothing.

Ever wondered what the essential difference is between Apple and Microsoft?

Here they are, in their own words.

Gourmet Gift Baskets is a fantastic case study in the evolution of SEO- what used to work, how it worked, why it doesn’t work anymore, and what to do about it.

So what do you do about it? How do rank on Google now that the tricks will get you banned?

Break a world record.

If you start paying attention to all the blogs, the tweets, the updates, the articles, the e-books, the workshops, the seminars, the newsletters, the videos, the podcasts, the lifestreams, and every other form of new media madness, you’ll be told (and start to believe, mind you) that in order to become a Thought Leader you have to blog and tweet and update and write articles and ebooks and run workshops and seminars and send out newsletters and record videos and podcasts and lifestreams and generally go completely mad with new media.

Well… Maybe.

Even online, details matter. Unfortunately, because the way website layout works, and boxed-in goodness of web page templates, it is hard to control every little detail of how a web page displays.
But you have to try, of course.
I’m in the process of adding service menus to the Social Bootstrap website, so that people can look [...]

I just read two different lawyers suggesting that Wikipeida might be a good place to get new clients…

So… Because it might be good marketing, we’re supposed to ignore Wikipedia standards about self-promotion, advertising, original research, notability, and autobiography. It even breaks the Ignore All Rules rule, since a shameless advertisement (no.. I know… not an advertisement, just a “profile”) cannot possibly contribute to the quality of the encyclopedia.

And.. just in case all those individual guidelines don’t gel together to help you realize that Wikipedia doesn’t like you writing articles about yourself, there is even a page called, “List of bad article ideas.”
Guess what item number one was?

1. Yourself or your organization – including a band of which you are a member or employee, even if either is notable! See Wikipedia:Conflict of interest.

We think it’s awesome.