From website design to social media strategies, everything you need to create a robust online presence. Planning, creating, writing, presenting… whatever your seminar or workshop needs, we can help. For the entrepreneurial author. We can help you create, publish, and distribute your book. Present a consistent and compelling message about your business to the world through a professionally designed visual brand. Engage with your local community and build relationships that will catapult your business into Thought Leadership. Bootstrap your creative process with a workshop, class, or retreat. Image Map

Become a Thought Leader


Thought Leader - n. -
A recognized expert in a particular field.
Build credibility and trust within your community.
Start attracting business instead of chasing after it.
Social Bootstrap can help!
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Who should write in your voice?

If you want to be a thought leader, don’t outsource your blogging.

Make it Easy to Engage

LiveJournal should have been shut down along with GeoCities.

Bootstrap Funding

You don’t need to get funding for your business. Which is good, since you probably won’t anyway.

Google Zeitgeist

Google Zeitgeist gives a lot of great information. Not useful, but still great.

Seth Godin Continues to be Awesome

Seth offers perfect advice for anyone who suddenly realizes what year it is.

Google Continues to be Awesome

I have a crush on Google. Even their hiring practices are awesome.

Craigslist Blocks Yahoo Pipes

Craigslist has decided to block Yahoo Tubes. Why?

Branding Strategies I Use – BROGAN 100 #48

The most important brand strategy is consistency. Fonts, colors, style, appearance… even clothing.

If I Worked For a Venture Capital Firm – BROGAN 100 #42

I would tithe. Well, sort of…

When is Free Better – When Not – Brogan 100 #100

The debate about Free rages on…

On both sides of this debate are incredible thinkers, incredibly smart and successful companies, and a lot of profit. Also, on both sides, are some real stinkers. Everyone is convinced that they are right, that history is on their side, that the laws of economics and psychology will win out in the end (vindicating their position).

Here’s the thing about all this…

You people keep forgetting that there is more than one way to make money.