If you want to be a thought leader, don’t outsource your blogging.

There are six kinds of online content. Who should be writing what?

Thought leadership relies almost exclusively on content marketing. Blogging? That’s content marketing. E-books and white papers? Yup, content marketing. Seminars? Public speaking? I would even argue that networking is a form of content marketing, but that is an argument for another blog post.
So, all you would-be thought leaders should really pay attention when somebody has [...]