From website design to social media strategies, everything you need to create a robust online presence. Planning, creating, writing, presenting… whatever your seminar or workshop needs, we can help. For the entrepreneurial author. We can help you create, publish, and distribute your book. Present a consistent and compelling message about your business to the world through a professionally designed visual brand. Engage with your local community and build relationships that will catapult your business into Thought Leadership. Bootstrap your creative process with a workshop, class, or retreat. Image Map

Become a Thought Leader


Thought Leader - n. -
A recognized expert in a particular field.
Build credibility and trust within your community.
Start attracting business instead of chasing after it.
Social Bootstrap can help!
Learn more about Social Bootstrap

Make it Easy to Engage

LiveJournal should have been shut down along with GeoCities.

Bootstrap Funding

You don’t need to get funding for your business. Which is good, since you probably won’t anyway.

How I Process Blogs and What I Do With All that Info – Brogan 100 #39

Google Reader.

Batch. Skim. Tag. Tweet. Clear.

How not to ask for help

Prospect:
Can you fix my unicycle?
Travel Agent:
What?
Prospect:
Do you know how to ride and fix unicycles? Can you show me at least five examples of unicycles that you have fixed?
Travel Agent:
I… I’m a travel agent.
Prospect:
Right. I read you online you can help me get to Switzerland
Travel Agent:
That’s right- I can absolutely help you get to Switzerland. We have some great…
Prospect:
So you can fix my Unicycle.

Fire Your Webmaster

Attention Annoying and Condescending Web Masters:
Your days are numbered.

We know your tricks. We know why you still use straight HTML instead of CMS. We know how you scare us into worrying about site breakage. We know how you hack together poorly written HTML files with half-done CSS and deprecated style tags. We know why you have thrown us into the dark pits of Go Daddy and Network Solutions… all so you can be the one, the only guide capable of navigating us through your obnoxious mix of bad design, arcane coding, and poor user interface. Shoot- if my only option was Go Daddy, I’d probably pay someone else to do things, too.

But as I said, your days are numbered. The rise of easy to install, easy to customize, and easy to maintain CMS solutions means that your clients can and should be able to make updates, add content, and do minor tweaking without your hourly rates. At the same time that technology has made the job of web self-mastery much easier, the economy has made the monthly expense of a “Guru” incredibly unappetizing.

Marketing on Wikipedia

I just read two different lawyers suggesting that Wikipeida might be a good place to get new clients…

So… Because it might be good marketing, we’re supposed to ignore Wikipedia standards about self-promotion, advertising, original research, notability, and autobiography. It even breaks the Ignore All Rules rule, since a shameless advertisement (no.. I know… not an advertisement, just a “profile”) cannot possibly contribute to the quality of the encyclopedia.

And.. just in case all those individual guidelines don’t gel together to help you realize that Wikipedia doesn’t like you writing articles about yourself, there is even a page called, “List of bad article ideas.”
Guess what item number one was?

1. Yourself or your organization – including a band of which you are a member or employee, even if either is notable! See Wikipedia:Conflict of interest.

People Are Not Numbers

I used to work in direct sales (in Financial Services). One of the last managerial abuses I was subject to before telling them I had started my own firm was a reminder of 10-3-1. That is, ten appointments equals three opportunities, equals one sale.

That awful feeling you get in your stomach when you start treating people like numbers… there’s a reason for that. Pay attention to it.

Don’t Use Network Solutions

PM @ NS: U Suk!

Standing On Top of Very Smart Turtles

Once upon a time (a long time ago, and for a very short moment) “computers” (such as they were) were “programed” (such as it was done) in machine language…

Get Rich…. slowly, and with much hard work

If you are intrigued by Social Media…
If you want to build an actual consulting business and just need some help…
If you like the idea of freedom, and have the discipline not to waste it…
If you have the patience to build a client base and get rich slowly, and with much hard work…

Then you are exactly who Social Bootstrap is looking for.