Public speaking continues to be the most effective, and the hardest, way to build Thought Leadership. Whether you need to sway the hearts and minds of potential clients, your industry community, or your coworkers in the conference room- you need to be able to communicate in a way that engages, delights, entertains, informs, and ultimately moves your audience to action.

That’s why I’m offering:
Beyond Powerpoint:
Presentations that don’t suck
the life out of your audience.

I’ll show you how to get beyond the boring, and a world where presentations stop sucking (the life out of your audience).

People are mostly reactive. Given the choice, they may choose not to react, not to buy, not to engage- but when the moment comes, they simply react to whatever stimulus is acting on them. That’s why people who buy from telemarketers put themselves on the DO NOT CALL list. That’s why people get so annoyed about junkmail, when it’s pretty easy to just throw it away.

That’s why people use all sorts of filters- they don’t want to be acted upon, because they know they will react in some way: join, buy, give, volunteer, change, or grow in some way.

Your job is to make it past the filters so that you can move them to action. Join your community. Volunteer for your cause. Buy your stuff. Check into your rehab program. Get baptized. Whatever.

Even online, details matter. Unfortunately, because the way website layout works, and boxed-in goodness of web page templates, it is hard to control every little detail of how a web page displays. But you have to try, of course. I’m in the process of adding service menus to the Social Bootstrap website, so that people [...]

I used to work in direct sales (in Financial Services). One of the last managerial abuses I was subject to before telling them I had started my own firm was a reminder of 10-3-1. That is, ten appointments equals three opportunities, equals one sale.

That awful feeling you get in your stomach when you start treating people like numbers… there’s a reason for that. Pay attention to it.