If you want to be a thought leader, don’t outsource your blogging.

There are six kinds of online content. Who should be writing what?

Late last year I published a book, the Social Bootstrap Guide to DIY Thought Leadership. Pretty damn proud of it.
The book covers all the essential information you need so that you can position yourself as a Thought Leader. That’s 137 power-packed pages. (I love alliterative sales copy, don’t you?)
Best of all?
You can read it free!
Learn [...]

One day they’re going to get tired of me gushing over them, but that day has not yet come.

I love Revolve.

Public speaking continues to be the most effective, and the hardest, way to build Thought Leadership. Whether you need to sway the hearts and minds of potential clients, your industry community, or your coworkers in the conference room- you need to be able to communicate in a way that engages, delights, entertains, informs, and ultimately moves your audience to action.

That’s why I’m offering:
Beyond Powerpoint:
Presentations that don’t suck
the life out of your audience.

I’ll show you how to get beyond the boring, and a world where presentations stop sucking (the life out of your audience).

People are mostly reactive. Given the choice, they may choose not to react, not to buy, not to engage- but when the moment comes, they simply react to whatever stimulus is acting on them. That’s why people who buy from telemarketers put themselves on the DO NOT CALL list. That’s why people get so annoyed about junkmail, when it’s pretty easy to just throw it away.

That’s why people use all sorts of filters- they don’t want to be acted upon, because they know they will react in some way: join, buy, give, volunteer, change, or grow in some way.

Your job is to make it past the filters so that you can move them to action. Join your community. Volunteer for your cause. Buy your stuff. Check into your rehab program. Get baptized. Whatever.

Imagine a hundred, a thousand, a million people each day seeing your name, or thinking about one of your products, or wishing they could afford to hire you, or hoping to meet you at a conference

If you start paying attention to all the blogs, the tweets, the updates, the articles, the e-books, the workshops, the seminars, the newsletters, the videos, the podcasts, the lifestreams, and every other form of new media madness, you’ll be told (and start to believe, mind you) that in order to become a Thought Leader you have to blog and tweet and update and write articles and ebooks and run workshops and seminars and send out newsletters and record videos and podcasts and lifestreams and generally go completely mad with new media.

Well… Maybe.

• Anyone out there thinking that it is too hard to start a business just got pwned.
• Anyone out there thinking that there won’t be any competetion for whatever goofy thing they’ve decided to sell (this included me, you, and everyone you know)… we just got pwned, too.

We think it’s awesome.