Thought leadership relies almost exclusively on content marketing. Blogging? That’s content marketing. E-books and white papers? Yup, content marketing. Seminars? Public speaking? I would even argue that networking is a form of content marketing, but that is an argument for another blog post.

So, all you would-be thought leaders should really pay attention when somebody has something good to say about content marketing. I do my best to tell you everything I know, but there are a lot of excellent voices out there. And I just discovered another one.

Patsi Krakoff’s blog is not much to look at. In fact, I think it could seriously use a redesign. However, she’s an excellent writer, and more importantly, she understands that most of our potential customers and clients are not tech-savvy, blog reading, twittering, social media 2.0 iPhone loving web geeks.

You should read her excellent article 11 Content Marketing Steps. Her central point, which I totally agree with, is that people use the Web for entertainment and education, and so therefore your content should educate and entertain. What an idea.