Branding is a big part of the Social Bootstrap program. In fact, Branding is the central point of all thought leadership marketing activity. Whether you’re running an old fashioned seminar or setting up a Web 2.0 online presence, what you’re really doing is branding yourself: branding yourself as an expert, as a high-value peson or organization, as a thought leader.

In the “old days” people thought branding was just about a logo or a color scheme or a tagline. Today, people recognize that your brand is an identity that infuses your company from top to bottom. Well, most people recognize that, anyway.

Unfortunately, a lot of the social media gurus (heroes, all) understand the new meaning of branding, but have forgotten that it should include the old part as well… Color and design and logos and a “look” are important.

So, it’s exciting that Social Bootstrap is rolling out a new logo! Along with the logo, we’re infusing this site and all of our communications and materials with the color scheme.

You’ll see the new logo on the top of this page in the next day or so, and piece by piece a “look” will start to emerge. We hope you like it.

We think it’s awesome.