If you aren’t already reading Seth Godin’s blog, go there now and subscribe.

Seth is a true Thought Leader- of all the people with that label, Seth lives up to it and embodies it more than anyone I can think of.

His posts are usually pretty good, but then- every now and then- he writes something really fantastic. I always prefer practical articles (here’s how) over theoretical articles (“Engage in the conversation!”), and today’s is perfect, especially for the kinds of clients I find myself working with.

Topic: How to start.

What if your organization or your client has done nothing?

What if they’ve just watched the last fourteen years go by? No real website, no social media, no permission assets. What if now they’re ready and they ask your advice? And, by the way, they have no real cash to spend…

That describes 90% of small businesses, I think. His advice- move forward. Don’t talk too much, don’t plan too much- just start doing stuff. (Good business advice always, I think). I won’t summarize the whole article- go read it yourself.