Social Bootstrap is a philosophy.

• Social Bootstrapping is a holistic way of building a business, not a program or tool to be bolted on to a traditional marketing campaign.
• Social Boostrapping is true bootstrapping. It does not rely on an abundance of money, social capital, or technical knowledge.
• Social Bootstrapping is “value first.” Social Bootstrappers give away their time, their knowledge, their strategies, their secrets. Then they wait for people to ask if they can buy more of it.
• Social Bootstrappers believe that we are living in an amazing time of opportunity. Social Bootstrappers know that the barriers to entry in business have fallen so low that anyone with enough determination can build a successful business.
• Social Bootstrappers are committed to continuous improvement. The very nature of business and marketing is changing before our eyes. The Social Bootstrapper understands that every single day brings a new innovation and that failure to keep up with the latest development is certain obsolescence.

Happy Bootstrapping!