Even online, details matter. Unfortunately, because the way website layout works, and boxed-in goodness of web page templates, it is hard to control every little detail of how a web page displays. But you have to try, of course. I’m in the process of adding service menus to the Social Bootstrap website, so that people [...]

I used to work in direct sales (in Financial Services). One of the last managerial abuses I was subject to before telling them I had started my own firm was a reminder of 10-3-1. That is, ten appointments equals three opportunities, equals one sale.

That awful feeling you get in your stomach when you start treating people like numbers… there’s a reason for that. Pay attention to it.