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Thought Leader - n. -
A recognized expert in a particular field.
Build credibility and trust within your community.
Start attracting business instead of chasing after it.
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Craigslist Blocks Yahoo Pipes

Craigslist has decided to block Yahoo Tubes. Why?

When is Free Better – When Not – Brogan 100 #100

The debate about Free rages on…

On both sides of this debate are incredible thinkers, incredibly smart and successful companies, and a lot of profit. Also, on both sides, are some real stinkers. Everyone is convinced that they are right, that history is on their side, that the laws of economics and psychology will win out in the end (vindicating their position).

Here’s the thing about all this…

You people keep forgetting that there is more than one way to make money.

How not to ask for help

Prospect:
Can you fix my unicycle?
Travel Agent:
What?
Prospect:
Do you know how to ride and fix unicycles? Can you show me at least five examples of unicycles that you have fixed?
Travel Agent:
I… I’m a travel agent.
Prospect:
Right. I read you online you can help me get to Switzerland
Travel Agent:
That’s right- I can absolutely help you get to Switzerland. We have some great…
Prospect:
So you can fix my Unicycle.

Who really profits?

A bunch of people will continue to figure out how to get stuff for free. A bunch of other people will continue to pay for stuff. A bunch of other people will figure out how to get whatever they want (money, power, influence, love) by giving those other bunches the stuff they want. And bunches more (who can’t figure anything out) will try to figure out how to force all this stuff from happening.