First of all, a really deep niche can only be served online. Only in the full universe of the internet will there be enough interest to sustain a deep niche business. That’s the whole Long Tail thing.

Therefore, deep niche service is primarily an SEO function.
And any good SEO strategy starts with keyword research.

The debate about Free rages on…

On both sides of this debate are incredible thinkers, incredibly smart and successful companies, and a lot of profit. Also, on both sides, are some real stinkers. Everyone is convinced that they are right, that history is on their side, that the laws of economics and psychology will win out in the end (vindicating their position).

Here’s the thing about all this…

You people keep forgetting that there is more than one way to make money.

Gourmet Gift Baskets is a fantastic case study in the evolution of SEO- what used to work, how it worked, why it doesn’t work anymore, and what to do about it.

So what do you do about it? How do rank on Google now that the tricks will get you banned?

Break a world record.

Even online, details matter. Unfortunately, because the way website layout works, and boxed-in goodness of web page templates, it is hard to control every little detail of how a web page displays.
But you have to try, of course.
I’m in the process of adding service menus to the Social Bootstrap website, so that people can look [...]

Blogging is dead. Myspace is dead. Even Ebay is dead. Nobody is using Internet Explorer. Nobody reads books anymore. Everybody is on twitter. Everybody has an iPhone. No, wait- you should be lifestreaming. No, wait- you’ll be left behind if you don’t implant a chip directly into your brain that syndicates your sensory inputs, thoughts, sexual arousal state, and bladder/bowel contents to an RSS feeder running on Web 3.7 technology.

I just read two different lawyers suggesting that Wikipeida might be a good place to get new clients…

So… Because it might be good marketing, we’re supposed to ignore Wikipedia standards about self-promotion, advertising, original research, notability, and autobiography. It even breaks the Ignore All Rules rule, since a shameless advertisement (no.. I know… not an advertisement, just a “profile”) cannot possibly contribute to the quality of the encyclopedia.

And.. just in case all those individual guidelines don’t gel together to help you realize that Wikipedia doesn’t like you writing articles about yourself, there is even a page called, “List of bad article ideas.”
Guess what item number one was?

1. Yourself or your organization – including a band of which you are a member or employee, even if either is notable! See Wikipedia:Conflict of interest.

Welcome to Social Bootstrap, the premier resource for Thought Leadership training. We help create and expand thought leadership by giving tools, strategies, and systems to coaches, marketeers, business development professionals, website designers, and business advisors. If your job is to help other people become thought leaders, you’ve come to the right place.