People are mostly reactive. Given the choice, they may choose not to react, not to buy, not to engage- but when the moment comes, they simply react to whatever stimulus is acting on them. That’s why people who buy from telemarketers put themselves on the DO NOT CALL list. That’s why people get so annoyed about junkmail, when it’s pretty easy to just throw it away.

That’s why people use all sorts of filters- they don’t want to be acted upon, because they know they will react in some way: join, buy, give, volunteer, change, or grow in some way.

Your job is to make it past the filters so that you can move them to action. Join your community. Volunteer for your cause. Buy your stuff. Check into your rehab program. Get baptized. Whatever.